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Understanding the What to How

At Chesapeake Energy, it’s all about the details, even when it comes to the paint job in the parking lot

On a recent visit to Chesapeake Energy (No. 34 on Fortune‘s 100 Best Companies to Work For), I was reminded of how by focusing on the “how” best companies are able to sustain and deepen what makes them special. Within two minutes on campus, the friendliness, energy and excitement was clear. As I was being shown around, we came to the new underground parking lot. There was a lot to notice about the lot itself, but the most remarkable choice they made was to have a 5-foot-tall “Good morning!” and “Have a nice day!” painted on opposite walls of the entrance/exit. So friendly, so hospitable… How’d they think of that?


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